Gmini — modern and young company in the mobile market. The main direction of sales: innovative electronic gadgets. This includes topics such as: electronic books, action cameras, video recorders. Recently Gmini entered the Finnish market, where its development plans with another range than the Russian segment.

The new version of the letters are slightly thicker, flattened width circles, changed interalphabetic distance.

The idea in the game — as the most progressive form of the development of the brand. Just how flexible we can work with the style and develop it determines the future of the company. Including ourselves — people.

Thus, part of the sign can be expressed as:

• The juxtaposition of two pictures whose content is correlated.
• Playing two characters in various states of «atmosphere». Signs are the connecting elements. Their color is inherited from the opposite field, as it were, linking the disparate halves of one whole.

And here is how it can be expressed in the sign:

As usual, the game — many faces, but united in fact. One image — a thousand solutions.

Twins in the normal state and the Twins as a link different character zones.

Dominant corporate colors: yellow and blue. Warm yellow as it dilutes the cold blue. They harmony. Yellow — the most versatile color.

The foundation and the key design adaptation — packaging products, their presentation. We introduce a formal border, as the game, but a mandatory component.

Here is an example of the concept development phase of packaging.
Demos.

And here an example demonstrating the color change — the style is not destroyed. The background are pictures whose presence without signs would not be the best solution.

But already the finished sprinkler series of boxes for different models of e-books. The basis of design are the great classics of world literature: Shakespeare, Dante, Goethe ...

An example of the development of the concept of winter hats with built-in headphones. In order to save on the photos to boxes and posters placed by the staff of the company.

Snowflakes as twins! They fall, hovering in the air like musical notes...

Decorated chargers. Here is an example of the set.

The flexibility of the design perfectly demonstrates the pattern sketch on every possible area. A variety of icons can be arbitrarily large.

The site of the company. Filling gradually updated.

We can be abstract, avant-garde, suprematist, symbolic, iconic ... It's fun — and us and the audience.

Launched demo flyers in order to get the maximum number of pre-order from the retailer (internal accompanying advertising).

Demonstration Photo Ball (A4 in half, a booklet), and 3D-helmet (A4):

Create a presentation, reinterpreted the positioning, raised the archives. Part of the presentation can be found here — /eng/site/gmini/

Twins can be either the content of the two pictures, contrasting or complementing each other, as well as a significant figure in the different states of a "ether." Sketches of composition:

Catalog cover continues the idea of ​​combining the two symmetrical zones.

And the last in this presentation — bag. It certain abstract zone, where our twins — three. And this topic can easily develop!