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White
teeth

15.09.2006
Client:
Scope of work:
Concept development
Creative Copywriting
UX, UI, experience design
Photo and Video production
Business advice
Development of the brand «Gimllauq»

In 2006, we had solved the problem by developing the concept of packing premium toothpaste. Customer planned creation of three types of pastes: for morning, afternoon and evening. Each pasta was the technological specifics and purpose.

Design of pastes — a two-layer tube, between which was the gel, creating a 3d-effect, which was enhanced by special labels with 3d-printing (as children's postcards from childhood). The same design was commissioned by stones in the jewelry craftsmen.

Colour
Each paste had its color contrast.
Evening
The paste-gel for the evening. Three states for multi-printing.
Day
The paste-gel for the day. Three states for multi-printing.
Morning
The paste-gel in the morning. Three states for multi-printing.
Sketches in 3d
The three-dimensional prototypes.
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